My cruelty-free stance

As you've hopefully gathered by now, everything I feature on this blog is cruelty-free. So how do I determine this? What I first want to say is that this whole ethical beauty thing is a bit mind-boggling, and it can be difficult to decide where you stand on certain things. There are laws and loopholes, layers of arguments, opinions and more opinions. There's so many different things to research and consider that it hurts my head - but I'll attempt to breakdown for you what my personal viewpoint is, in as simple terms as I can. Here it goes! You might want to grab a cuppa...

1. For those that don't know, the sale of animal-tested cosmetics was banned in the EU as of 2013, but testing is still legal in other countries, and is often compulsory in China - any brand that wants to sell its products there has most likely submitted them for testing. Not okay. So, I will not use or feature any brands that sell their products in China, or any brands that state they only test on animals 'when required by law'. The situation with China is constantly changing and developing however, so I will do my utmost to keep you updated on new laws and legislations. 

2. Another question I ask when doing my research is about suppliers. Sometimes, a company may state that they do not conduct animal testing themselves, but are actually supplied ingredients by distributors who do. Another no-no.

3. I also consider whether the company uses vegan-friendly ingredients. This is a bit of a minefield for me - I'm not a vegan personally. I try to judge each scenario individually. For example, some products contain an animal ingredient called carmine which is used to give a red pigment - this is extracted by killing thousands of cochineal insects and extracting the ingredient from their bodies. To me, that's unnecessarily cruel and pretty gross, so I'd personally never use a product containing carmine. However there are other animal-derived ingredients that I would use (like beeswax, for example) provided they are taken ethically. As I said, it's entirely up to the individual.

4. So what about cruelty-free companies that are owned by large corporations that test on animals themselves? One quite high-profile example is The Body Shop - when they were bought by L'Oreal in 2006 there was a lot of speculation around their cruelty-free status, as of course L'Oreal owns countless other brands that do test on animals. In this instance I've decided to feature these products in order to offer my readers an array of cruelty-free options. This particular point splits many opinions, so again, it's up to the individual.

5. I must also note that I know it's impossible to find a completely cruelty-free beauty brand - there's a whole bank of ingredients that have already been deemed safe because of animal testing in the past. That sucks, but I can't change it. All I can do is promote the companies that have taken the decision to stop the cruelty.

6. What I mostly want to stress is that I'm completely open to discussion and debate - my opinion may differ to yours, and that's fine. My reasons for starting this blog are not to force everyone to use cruelty-free and ethically-sourced products (although it would be nice if some of you did), it's simply to show you that there are plenty of fabulous cruelty-free products out there for you to try, if you want to. Ultimately, it's up to you what you do and don't buy, this is just what I do.

Anyway, enough of the serious stuff. Enjoy the blog! 


Disclaimer

I am very open about the fact I'm new to the cruelty-free thang - I'm learning as I go so I hope you'll forgive me if I get things wrong on occasion. All my posts and the brands I feature have been carefully researched, but if you feel I have portrayed the wrong information regarding the cruelty-free status of a product, please contact me. I'd be happy to hear from you!

As a beauty blogger, I recommend products and services based on my own opinions and how a product has worked for me. I cannot guarantee that you will have the same results, due to varying skin types etc, therefore I'd always advise you to always test a product yourself before you buy it.
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