Cruelty-free Brand List

For quick reference, here's a list of brands that do NOT test on animals - this list will grow, change and develop as time goes on, and I will try to update it whenever I can. As I'm new to this it will start out pretty short, but there are always more to discover! If I have written blogposts about a brand I will link to it so you can find out more.

Anything marked with an asterisk (*) is owned by a parent company that is known to test on animals or own other brands that do, but the brand itself doesn't. Anything marked with a 'V' is also vegan. Here it goes!

- Ardell
- Anastasia Beverly Hills
- Balm Balm
- B. Cosmetics (superdrug)
- Beauty UK
- Beauty Without Cruelty V
- Becca Cosmetics
- Bellapierre
- Burt's Bees*
- Butter London
- Bramley Products
- Carrot Sun
- Charlotte Tilbury
- Cheeky
- Cocoa Brown
- Colour Freedom
- Ecotools V
- Elegant Touch
- E.L.F
- Eyeko
- Fashionista by MUA
- Hourglass
- Illamasqua
- I Heart Makeup by Makeup Revolution
- I Love… cosmetics
- Jane Iredale
- Josie Maran
- Kat Von D*
- King of Shaves
- Kryolan
- Lavanila
- Lime Crime V
- Lush V
- Makeup Revolution
- Marks & Spencer range
- Me Me Me
- Milani
- MyChelle
- Neal's Yard Remedies
- NYX*
- Obsessive Compulsive Cosmetics (OCC) V
- Ole Hendrikson*
- Paul Mitchell
- Perricone MD
- Physician's Formula
- Pur Minerals
- Real Techniques
- Rouge Bunny Rouge
- Sigma
- Spa Find
- Sugarpill
- Sunday Riley
- Superdrug own-range products
- Tarte*
- Tata Harper
- Too Faced
- TheBalm
- The Body Shop*
- Urban Decay*
- Zoeva
- Zoya


  1. Burt's Bees now sells in China, where animal testing is required, so I think they were taken off of Leaping Bunny and PETAs lists for cruelty free brands. Either way, as someone who also supports CF makeup, I wanted to share.

  2. Thank you so so so much for this list. I'm totally against animal testing and trying to slowly cut out all products that test on animals. Starting with cosmetics and skin care, speaking products too.

    I will be purchasing my cosmetics from LUSH and cleaning products from METHOD range.

  3. *Cleaning
    I meant, sorry for the spelling error.


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